Illustrating fare increases with effective social media outreach and political action

For a non-profit transit advocacy group ttcriders.ca, I created a series of infographs to show transit fare increases and subsidy discrepancies proposed by Toronto’s transit agency, creating a dialogue that encourages transit riders as well as bolstering the advocacy group's campaign to speak up to their elected officials and demand better public transit funding. The infographics were shared on the group’s homepage and its Facebook and Twitter social media pages and quickly reached traction, resulting in a public relations turnaround by the transit agency by backtracking on the proposed increases.