“Would it surprise you to know, the key ingredient in making a perfect virtual world is...YOU?”
Prior to film production, a brochure and promotional poster for ANXIETYVILLE was produced as pitch documents for investors, stakeholders, creatives, and everyone involved in production. As production wrapped up, these print collateral were updated. The previous versions used stock photography for the characters, and the overall aesthetic were not consistent with the visual identity of the film.
The angled city background with the binary number / digital sky was reused, including the logo, and applied to both web and print design collateral. The composition was tweaked to show the characters on the foreground with the city in the background. The brochure inner spread pages feature the characters in the "Falling LOGO COLA" scene, alongside ads for the Fake Brands featured in the Simulated City.
